學校首頁 | 在學學生 | 未來學生

劉志興

教授

E-Mail: phd20110909@gmail.com
辦公室電話:#17241(燕巢)

學歷

  • 國立台灣大學 商學研究所博士

專業領域

  • 知識管理/Knowledge Management
  • 社會網絡/Social Network
  • 創新/Innovation
  • 創造力/Creativity

現階段研究方向

  • 觀光餐旅管理/Tourism and Hospitality Management
  • 品牌權益/Brand Equity
  • 行銷策略/Marketing Strategy

經歷

1.銘傳大學 觀光學院
2.澳洲新南威爾斯大學 千里馬計畫 訪問學者
3.台灣糖業股份有限公司 砂糖事業部

學術期刊

 

成果類別 論文、期刊/研討會名稱
SSCI Chih-Hung Wu, Chih-Hsing Liu & Yueh-Min Huang(2022).The exploration of continuous learning intention in STEAM education through attitude, motivation, and cognitive load.International Journal of STEM Education, 9(1), 1-22.
SSCI Hui-Chung Yeh, Min-Chun Yu, Chih-Hsing Liu, Chia-I Huang(2022).Robo-advisor based on unified theory of acceptance and use of technology. Asia Pacific Journal of Marketing and Logistics, (ahead-of-print).
SSCI Li-Yao Shien,Chih-Hsing Liu* & Yi-Min Li(2022).How Positive and Negative Environmental Behaviours Influence Sustainable Tourism Intentions. Sustainability, 14(11), 6922.
SSCI Yung-Chuan Huang, Chih-Hsing Liu(2022).Creating the customer-based brand equity through the viewpoints of technology inspiration and functional attitude theory. Journal of Destination Marketing & Management, 25, 100720.
SSCI Chih-Hsing Liu,Jeou-Shyan Horng,Sheng-Fang Chou,Tai-Yi Yu & Yen-Ling Ng(2022).Antecedents and consequences of new technology application behavior on word of mouth: The moderating roles of perceived interactivity. Journal of Hospitality Marketing & Management, 1-27. https://doi.org/10.1080/19368623.2022.2087818
SSCI Jeou-Shyan Horng, Chih-Hsing Liu, Sheng-Fang Chou, Tai-Yi Yu, Yen-Ling Ng(2022).Modelling competitive advantage using the concepts of big data and social media to develop a sustainability strategy. Tourism Review, (ahead-of-print). https://doi.org/10.1108/TR-01-2022-0012
SSCI Chih-Hsing Liu, Wei-Long Lee, Yen-Po Fang, Yucheng Zhang(2022).The effect of COVID-19 perceptions on tourists’ attitudes, safety perceptions and destination images: moderating role of information sharing. Tourism Review, 77(5), 1249-1261.
SSCI I-Cheng Chang, Jeou-Shyan Horng, Chih-Hsing Liu, Sheng-Fang Chou & Tai-Yi Yu(2022).Exploration of Topic Classification in the Tourism Field with Text Mining Technology—A Case Study of the Academic Journal Papers. Sustainability, 14(7), 4053.
SSCI Jeou-Shyan Horng, Chih-Hsing Liu, Sheng-Fang Chou, Tai-Yi Yu, Yen-Po Fang, Yung-Chuan Huang(2022).Student’s perceptions of sharing platforms and digital learning for sustainable behaviour and value changes. Journal of Hospitality, Leisure, Sport & Tourism Education, 31, 100380.
SSCI Jeou-Shyan Horng, Chih-Hsing Liu, Sheng-Fang Chou, Tai-Yi Yu, Da-Chian Hu(2022).Role of big data capabilities in enhancing competitive advantage and performance in the hospitality sector: Knowledge-based dynamic capabilities view. Journal of Hospitality and Tourism Management, 51, 22-38.
SSCI Shu-Ning Zhang, Yong-Quan Li, Wen-Qi Ruan, Chih-Hsing Liu(2022).Would you enjoy virtual travel? The characteristics and causes of virtual tourists’ sentiment under the influence of the COVID-19 pandemic. Tourism management, 88, 104429.
SSCI JS Horng, CH Liu, SF Chou, TY Yu, DC Hu(2022).Marketing Management in the Hotel Industry: A Systematic Literature Review by Using Text Mining. Sustainability, 14(4), 2344.
SSCI MY Wang, YQ Li, CH Liu, WQ Ruan(2022).Conducting an integrated perspective of academic networks and individual elements on tourism scholars’ innovation performance discovery. Journal of Hospitality and Tourism Management, 51, 39-50.
SSCI SF Chou, JS Horng, CH Liu, TY Yu, YT Kuo(2022).Identifying the critical factors for sustainable marketing in the catering: The influence of big data applications, marketing innovation, and technology acceptance model factors. Journal of Hospitality and Tourism Management, 51, 11-21.
SSCI XQ Lin, YC Chen, CH Liu, YQ Li(2022).Measuring creativity: role of service quality management, knowledge sharing and social interaction. Total Quality Management & Business Excellence, 1-18.
SSCI CH Liu, B Gan, WH Ko, CC Teng(2022).Comparison of localized and foreign restaurant brands for consumer behavior prediction. Journal of Retailing and Consumer Services, 65, 102868.
SSCI WL Lee, CH Liu, TW Tseng(2022).The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour. Journal of Retailing and Consumer Services, 64, 102791.
其他國際期刊 CH Liu, JS Horng, SF Chou, TY Yu, YC Huang, JY Lin(2022).Integrating big data and marketing concepts into tourism, hospitality operations and strategy development. Quality & Quantity, 1-18.
SSCI B Wei, T Yang, CH Liu(2021).“Can Intelligence Make You Happy?” The Influence of Tourists’ Cultural Sustainability and Intelligence on Their Flow Experience. Sustainability, 13(22), 12457.
SSCI Chou, S.-F., Sam Liu, C.-H. and Lin, J.-Y. (2021), “Critical criteria for enhancing consumption intention in restaurants during COVID-19”, British Food Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/BFJ-05-2021-0532
SSCI R Li, YQ Li, CH Liu, WQ Ruan(2021).How to create a memorable night tourism experience: atmosphere, arousal and pleasure. Current Issues in Tourism, 1-18.
SSCI Chih-Hsing Sam Liu, Jun-You Lin & Sheng-Fang Chou (2021).Wielding a double-edged sword? JV investment geographic diversity and parent’s innovation. Review of Managerial Science, 1-34.
SSCI Wen-Qi Ruan, Ting-Ting Yang, Shu-Ning Zhang, Chih-Hsing Liu & Yong-Quan Li(2021).How to create tourists’ enjoyment? critical factors and strategic configurations for cultural and creative tourists’ enjoyment. Journal of Travel & Tourism Marketing, 38(6), 554-567.
SSCI Chih-Hsing Sam Liu, Tse-Ping Dong(2021).Discovering the relationship among knowledge management, sustainability marketing and service improvement: the moderating role of consumer interest. International Journal of Contemporary Hospitality Management, 33(8), 2799-2816.
SSCI Chih-Hsing Sam Liu, Sheng-Fang Chou, Jun-You Lin(2021).Implementation and evaluation of tourism industry: Evidentiary case study of night market development in Taiwan. Evaluation and Program Planning, 89, 101961.
SSCI Chih-Hsing Sam Liu, Hsiou-Hsiang Jack Liu, Yen-Ling Ng (2021).Investigation of entrepreneurial orientation development with airline employees: Moderating roles of a cooperation-competition mechanism. Journal of Air Transport Management, 94, 102074.
SSCI CH Liu, JF Jiang, B Gan(2021).The antecedent and consequence behaviour of sustainable tourism: integrating the concepts of marketing strategy and destination image. Asia Pacific Journal of Tourism Research, 26(8), 829-848.
SSCI SN Zhang, YQ Li, CH Liu, WQ Ruan(2021).Reconstruction of the relationship between traditional and emerging restaurant brand and customer WOM. International Journal of Hospitality Management, 94, 102879.
SSCI CH Liu(2021).Conducting qualitative and quantitative analyses of sustainable behaviour. Journal of Retailing and Consumer Services, 60, 102474.
SSCI SN Zhang, YQ Li, CH Liu, WQ Ruan(2021).Does live performance play a critical role in building destination brand equity—A mixed-method study of “Impression Dahongpao. Journal of Retailing and Consumer Services, 59, 102392.
SSCI CH Liu(2021).Creating competitive advantage through network ties, entrepreneurial orientation and intellectual capital. Management Decision, 59(9), 2238-2263.
SSCI Jeou-Shyan Horng, Han-Liang Hsiao, Chih-Hsing Liu, Sheng-Fang Chou, Yu-Chun Chung (2021).Learning innovative entrepreneurship: Developing an influential curriculum for undergraduate hospitality students. Journal of Hospitality, Leisure, Sport & Tourism Education, 29, 100289.
SSCI SN Zhang, YQ Li, CH Liu, WQ Ruan(2021).A study on China’s time-honored catering brands: Achieving new inheritance of traditional brands. Journal of Retailing and Consumer Services, 58, 102290.
SSCI Y Zhang, J Li, CH Liu, Y Shen, G Li (2020).The effect of novelty on travel intention: the mediating effect of brand equity and travel motivation. Management Decision, 59(6), 1271-1290.
SSCI Chih-Hsing Sam Liu, Yung-Chuan Huang(2020).The influence of transformational leadership on subordinate creative behaviour development process. Tourism Management Perspectives, 36, 100742.
SSCI CH Liu(2020).Integration of different perspectives of culinary brand equity. Journal of Hospitality and Tourism Management, 45, 152-161.
SSCI Y Li, R Li, W Ruan, CH Liu(2020).Research of the effect of tourism economic contact on the efficiency of the tourism industry. Sustainability, 12(14), 5652.
SSCI JS Horng, CH Liu, SF Chou, YC Huang(2020).The roles of university education in promoting students’ passion for learning, knowledge management and entrepreneurialism. Journal of Hospitality and Tourism Management, 44, 162-170.
SSCI Yucheng Zhang, Long Zhang, Jingtao Zhu, Chih-Hsing Liu, Mengxi Yang & Guangjian Liu(2020).Group leader emotional intelligence and group performance: a multilevel perspective. Asian Business & Management, 1-23.
SSCI YC Huang, CH Liu(2020).Buffering effects of brand perception to behavioural intention-Evidence of China airlines. Research in Transportation Business & Management, 37, 100468.
SSCI WQ Ruan, SN Zhang, CH Liu, YQ Li (2020).A new path for building hotel brand equity: The impacts of technological competence and service innovation implementation through perceived value and trust. Journal of Hospitality Marketing & Management, 29(8), 911-933.
SSCI CH Liu, JF Jiang(2020).Assessing the moderating roles of brand equity, intellectual capital and social capital in Chinese luxury hotels. Journal of Hospitality and Tourism Management, 43, 139-148.
SSCI SF Chou, JS Horng, CHS Liu, JY Lin(2020).Identifying the critical factors of customer behavior: An integration perspective of marketing strategy and components of attitudes. Journal of Retailing and Consumer Services, 55, 102113.
SSCI Sheng-Fang Chou, Jeou-Shyan Horng, Chih-Hsing Liu, Yung-Chuan Huang, Shu-Ning Zhang(2020).The critical criteria for innovation entrepreneurship of restaurants: Considering the interrelationship effect of human capital and competitive strategy a case study in Taiwan. Journal of Hospitality and Tourism Management, 42, 222-234.
SSCI SN Zhang, YQ Li, CH Liu, WQ Ruan(2020).Critical factors identification and prediction of tourism and hospitality students’ entrepreneurial intention. Journal of Hospitality, Leisure, Sport & Tourism Education, 26, 100234.
SSCI WQ Ruan, YQ Li, SN Zhang, CH Liu(2020).Does work-family conflict weaken family travel intention?—a study based on China. Journal of Leisure Research, 51(3), 264-286.
SSCI CH Liu, AYP Chang, YP Fang(2020).Network activities as critical sources of creating capability and competitive advantage: The mediating role of innovation capability and human capital. Management Decision, 58(3), 544-568.
SSCI CH Liu(2020).Local and international perspectives of the influence of creative experiences of Chinese traditional culture on revisit intentions. Current Issues in Tourism, 23(1), 17-35.
SSCI CHS Liu, CE Huang(2020).Discovering differences in the relationship among social entrepreneurial orientation, extensions to market orientation and value co-creation–The moderating role of social entrepreneurial self-efficacy. Journal of Hospitality and Tourism Management, 42, 97-106.
SSCI W Ruan, Y Li, S Zhang, CH Liu(2019).Evaluation and drive mechanism of tourism ecological security based on the DPSIR-DEA model. Tourism Management, 75, 609-625.
SSCI SN Zhang, YQ Li, CH Liu, WQ Ruan(2019).How does authenticity enhance flow experience through perceived value and involvement: the moderating roles of innovation and cultural identity. Journal of Travel & Tourism Marketing, 36(6), 711-729.
SSCI CH Liu, YC Huang(2019).An integrated structural model examining the relationships between natural capital, tourism image and risk impact and behavioural intention. Current Issues in Tourism, 1-18.
SSCI YQ Li, CH Liu(2019).Impact of cultural contact on satisfaction and attachment: mediating roles of creative experiences and cultural memories. Journal of Hospitality Marketing & Management, 1-25.
SSCI SN Zhang, YQ Li, CH Liu, WQ Ruan(2019).Critical factors in the identification of word-of-mouth enhanced with travel apps: the moderating roles of Confucian culture and the switching cost view. Asia Pacific Journal of Tourism Research, 24(5), 422-442.
SSCI CE Huang, CH Liu(2019).Impacts of social capital and knowledge acquisition on service innovation: an integrated empirical analysis of the role of shared values. Journal of Hospitality Marketing & Management, 28(5), 645-664.
SSCI L Chen, YQ Li, CH Liu(2019).How airline service quality determines the quantity of repurchase intention-Mediate and moderate effects of brand quality and perceived value. Journal of Air Transport Management, 75, 185-197.
SSCI CHS Liu, T Lee(2019).The multilevel effects of transformational leadership on entrepreneurial orientation and service innovation. International Journal of Hospitality Management 82, 278–286.

產學合作案

研究計畫

計畫名稱 執行期間
觀光餐旅創新創業人才培育計畫-觀光創新創業人才培育計畫 106/08/01-109/07/31

校外榮譽

年度 項目
111 全球前2%頂尖科學家(World’s Top 2% Scientists)2020年度科學影響力排行榜。